Retail Communication Mix - Chapter 15

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Across
  1. 2. Visisting a bricks-and-mortar store to research a product before purchasing it through electronic means after browsing online for the best price
  2. 4. Anything linked to or connected with the brand name in a consumer’s memory
  3. 7. An advertisment’s effect on the audience
  4. 8. the actual number of customers in the target market exposed to an advertising medium
  5. 9. How many time the potential customer is exposed to a promotional message
  6. 10. occurs when consumers indicate they know the brand when the name is presented.
  7. 11. a measure that is often used to compare media. It is calculated by dividing an ad’s cost by its reach
Down
  1. 1. The highest level of awareness, arises when consumer mention a brand name first when they are asked about the type of retailer, a merchandise category, or a type of service.
  2. 3. also call m-commerce
  3. 5. A form on nonstore retailing in which customers are exposed to merchandise through print or electronic media where they purchase by telephone, mail or over the Internet.
  4. 6. The ability of a potential customer to recognize or recall that brand name is a type of retailer or product/service.