Retail-Guru # 1

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Across
  1. 2. The utmost important place in store for effective visual merchandising (6)
  2. 4. guiding tools in store as part of VM (7)
  3. 5. maximum attentions grabbing and maximum traffic areas in store(7)
  4. 6. network of all entities in retail (11)
  5. 9. points at the end of the aisles which are also used for promotions of special products(7)
  6. 11. place where businesses play their role and fight for stake (6)
  7. 12. The time spend by item on shelf (9)
  8. 15. supplier (6)
  9. 17. retailers try hard to generate this into customers to call them again and again to their stores (7)
  10. 18. retailers also use this word to refer a "Bill" (6)
  11. 19. Number one retailer of the world (7)
  12. 20. category which is being purchased unintentionally (7)
Down
  1. 1. Indians call this for general grocery stores (6)
  2. 2. a departmental store (8)
  3. 3. the walkthrough area between shelves (5)
  4. 7. important activity which is done before purchasing but generally understood as part of it (11)
  5. 8. the ultimate user of the product/service different from customer (8)
  6. 10. It's a major category in a departmental store (7)
  7. 13. retailers use this term for customer entries in the store (8)
  8. 14. closed place where multiple retail formats operate together under one roof (4)
  9. 16. Shipment/cargo (4)
  10. 21. abbreviation for the smallest entity in the store (3)