Retail Management Exam #1

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Across
  1. 3. retailing of inconsistent, but wide range of products at a low price
  2. 5. retailers who dominate a market category by offering highly specialized items at a low cost
  3. 6. a retailer that is isolated in its own site
  4. 7. a form of online advertising based on previous actions that did not result in a conversion
  5. 11. Search engine optimization, used to help consumers find a product in online search
  6. 14. buying and selling of goods through social media platforms
  7. 16. operating within a physical store
  8. 19. Doing business only in a retailer's home country
  9. 21. operating within multiple forms of retailing (brick and mortar, online,app-based)
  10. 22. arrangement of elements that implies importance by which the human eye will see first
  11. 23. a contiguous geographical area which accounts for a majority of a firm's consumers
  12. 24. Search engine market, paid ads applying to a search
  13. 25. Key Peformance Indicators, a way to gauge sales and business indicators of a retailer
Down
  1. 1. When a retailer's product stands out from competitors
  2. 2. Areas like malls or open-air centers, where multiple retailers operate in one large building
  3. 4. information on a type of consumer that can be utilized by retailers
  4. 8. Doing business in a retailer's home country and 2 or more trading blocs
  5. 9. buying and selling of goods through mobile handheld devices
  6. 10. Giving a strong product great emphasis (putting a best seller on its own page)
  7. 12. When one country can produce goods or services more cheaply than others
  8. 13. Doing business in a retailer's home country and within their own trading bloc
  9. 15. Gross national product, an estimate of the value of products produced by a country's residents
  10. 17. Gross domestic product, an estimate of total value of final products produced within a country's borders
  11. 18. any type of business or transaction conducted online
  12. 20. A business analysis defining a retailer's strengths, weaknesses, opportunities, and threats