Retailers, Wholesalers, and Their Strategy Planning

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Across
  1. 5. The amount of goods being stored.
  2. 13. merchant wholesalers who provide all the wholesaling functions.
  3. 14. sell out of catalogs that may be distributed widely to smaller industrial customers or retailers who might not be called on by other wholesalers.
  4. 18. agent wholesalers who take over the whole marketing job of producers—not just the selling function.
  5. 19. wholesalers who specialize in delivering products that they stock in their own trucks.
Down
  1. 1. wholesalers who own (take title to) the products they sell.
  2. 2. merchant wholesalers who specialize in hard-to-handle assortments of products that a retailer doesn't want to manage—and they often display the products on their own wire racks.
  3. 3. firms whose main function is providing wholesaling activities.
  4. 4. shoppers who use different retailers as they move through the purchase process.
  5. 6. all of the activities involved in the sale of products to final consumers.
  6. 7. service wholesalers who carry a very narrow range of products and offer more information and service than other service wholesalers.
  7. 8. agent wholesalers who specialize in bringing buyers and sellers together.
  8. 9. the activities of those persons or establishments that sell to retailers and other merchants, and/or to industrial, institutional, and commercial users, but who do not sell in large amounts to final consumers.
  9. 10. manufacturers' agents who specialize in import trade.
  10. 11. a franchisor develops a good marketing strategy, and the retail franchise holders carry out the strategy in their own units.
  11. 12. a firm that owns and manages more than one store—and often it's many.
  12. 13. The marketing function of holding goods.
  13. 15. a multichannel selling approach where a single retailer provides a seamless customer shopping experience from desktop computer, mobile device, telephone, or brick-and-mortar store.
  14. 16. manufacturers' agents who specialize in export trade.
  15. 17. wholesalers who own (take title to) the products they sell—but do not actually handle, stock, or deliver them.