Revenue Management Terms

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Across
  1. 2. _____ Index measures a hotel’s fair market share of their segment’s revenue per available room. (Ex) If a hotel is capturing its fair market share, the index will be 100.
  2. 5. Percent _______ is current period (TY) vs. same period last year (LY).
  3. 6. The Motif, Sheraton, ______, Marriott Waterfront, and Westin are hotels within our comp set.
  4. 7. Average Daily Rate
  5. 8. Rooms sold/revenue from guests with reservations at Rack, Corporate, Corporate Negotiated, Package, Government or foreign traveler rates.
  6. 9. When using the STAR Report, key performance indicators include ______, ADR, and RevPAR.
  7. 11. This report is used to measure a hotel's Revenue Management performance. Careful analysis of the report can help uncover opportunities to increase revenue and gain market share. Hint: twinkle wars.
Down
  1. 1. _________ __________ is about balancing demand and capacity by forecasting prices for the purpose of maximizing the effectiveness of hotels’ resources.
  2. 3. RevPAR stands for Revenue per Available _____. Hint: It might rhyme with kaboom and wetroom.
  3. 4. The greatest Revenue Manager. Hint: my cousin.
  4. 10. A peer group of competitive hotels selected by hotel management to benchmark the subject property’s performance.