Review for Unit Test

2. Service marketers have a tough job because they have to market products that are
4. Marketing encourages people from different countries to __________ frequently.
6. In charge of writing press release
7. management involves creating the correct product mix for a business
11. How does the marketing function of selling benefit society?
13. Method used to communicate with customers is _______ selling.
15. provides the basis for all marketing goals and actions
16. A goal can be evaluated to determine its
18. Involves the matching and satisfying of customer wants and needs with available goods or services is
19. activities that are interrelated and similar in purpose are called ____ functions.
20. careers in marketing ______ and run together
22. Marketing is described as creating _________.
24. physical and social characteristics
25. planning Creating strategies to attract the target customer to a business is

1. When marketers sort customers psychographically, they divide them by
3. Communicating information to consumers or clients about products, images, or ideas to achieve the desired outcome
5. marketing _______ is In charge of figuring out what customers need and want, and why they do what they do
8. Today’s customers are not influenced by mass marketing alone because they are more
9. marketing links producers to _________.
10. service Focuses on keeping customers coming back
12. Customers perception of _____ influences the process of determining price.
13. Determines how much gross profit a business will make on a good or service
14. Keeping up with trends, analyzing sales, negotiating with vendors, and predicting what will sell in the future is ______ and buying
17. When planning strategies, you want it
19. Gathering, accessing, synthesizing, evaluating, and disseminating data for use in making business decisions is the responsibility
21. management involves determining where products will be sold
23. Hospitals, spas, and churches are examples of _____ marketing