Review Units 5-9

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Across
  1. 6. The amount added to the break-even point to determine the selling price
  2. 8. Moral and social responsibility of businesses to demonstrate truthful and responsible behavior in their policies and decision-making.
  3. 9. The amount of money a business charges for a product
  4. 12. Introduction, Growth, Maturity, Decline
  5. 13. A repeated phrase or selection of words associated with a specific individual, organization, or product
  6. 14. A group of customers to whom a company wants to sell its product, and whom it directs its marketing efforts
  7. 15. Allows consumers to purchase products or services individually or as a bundle
Down
  1. 1. Percentage of the market for a product or service that a company supplies
  2. 2. Difference between the cost of buying or making something and the rice at which it is sold
  3. 3. A pricing strategy in which a product is priced below cost with a loss expected
  4. 4. The process of dividing a market of potential customers into groups, or segments, based on different characteristics
  5. 5. Primary tools on packaging that help deliver brand information
  6. 7. An indicator of what consumers are willing and able to pay for a product
  7. 10. The name given to a product or service
  8. 11. Misleading a customer into believing a price is lower than it really is
  9. 16. A symbol or design that a company uses to identify its business and products