Revision - Advertising techniques

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Across
  1. 2. The deeper, hidden meanings we have with an image.
  2. 5. The formal study of signs and symbols
  3. 7. An advertising technique suggesting that "everyone else is doing it".
  4. 8. The surface-level meaning of an image.
  5. 9. A strategy highlighting opposing social, political, or cultural issues.
Down
  1. 1. The physical form of a sign.
  2. 3. A memorable catchphrase that leads an advertisement.
  3. 4. The way different elements are placed in an ad.
  4. 5. The concept, meaning, mental association that a sign refers to.
  5. 6. The actual words or text within an advertisement.