Revision : Marketing Analytics

4. ________ data is measured as whole numbers: 1, 2, 3, ..
7. networks _______ are algorithms that are trained to recognize patterns in data that are non-linear.
9. _________ measures the frequency of the specific association rule.
12. language processing (NLP) ________ is a branch of artificial intelligence (AI) used to identify patterns by reading and understanding meaning from human language.
14. data includes text, images, videos, and sensor data.
15. learning _________uses an algorithm to build neural network models that classify or predict target variables.
16. Market basket analysis, sometimes referred to by marketers as _________ discovery, uses purchase transaction data to identify associations between products or combinations of products and services that occur together frequently.

1. ______ analytics is used to build models based on the past to explain the
2. The ________ algorithm is used to calculate frequently co-occurring items in a transaction dataset.
3. learning _______ is a statistical method of learning that can be trained without human intervention to understand and identify
5. ______ data analysis provides a summary of the main characteristics within the data.
6. _________ data is made up of records that are organized in rows and columns.
8. between previously established variables.
10. _______ data exist when values are selected from a group of categories
11. ___________ is a situation where the predictor variables are highly correlated with each other.
13. In the _________ layer, the model arrives at a prediction.