Rhetoric & Propaganda

1. love of country sells
3. needs marketing technique used to appeal to a person's fundamental desires
5. based on the concept that people like to be popular
7. bias making an argument or commercial appeal specifically to women or men
10. opinion
12. appeals to the audience's emotions
13. using humor to make a commercial, etc. stick in someone's head
15. generalization similar to stereotyping; deliberately vague so the audience makes its own interpretations
16. the art of effective persuasive speaking or writing
17. appeal idea that being part of an elite group helps it sell

2. attempt to persuade using a famous person to endorse a product or idea
4. herring attempt to distract the reader with details not relevant to the argument
6. generalities people are drawn to products advertised as "new," "all-natural," etc.
8. persuading the audience by repeating a message over and over again
9. using an expert to appeal to the audience
11. calling also known as a personal attack; linking a person or idea to a negative word
14. appealing to the audience using logic; data; statistics
15. value making the audience feel uncomfortable, angry, etc. to make a point