ROle of marketing

3. A total system of interacting activities designed to plan, promote, price and distribute products to present and potential customers.
5. The _____resource market consists of those individuals that are engaged in all forms of primary production, including mining, agriculture, forestry and fishing.
7. In _____ markets, the seller mass-producers, mass distributes and mass promotes one product to all buyers.
9. Consumer _____ refers to the process of collecting information from customers and basing marketing decisions and practices on customer's wants and interests.
11. The market_____ includes industries and businesses that purchase products to use in the production of other products or in their daily operations.

1. A _____ market, also known as a concentrated or micro market, is created when the mass market is finely divided into smaller markets consisting of buyers who have specific needs or lifestyles.
2. Customer _____ measures how goods and services supplied by a business meet or exceed customer expectations.
4. An _____ market consists of wholesalers and retailers who purchase finished products and resell them to make a profit.
6. _____ maximisation occurs when there is a maximum difference between the total revenue coming into the business and the total costs being paid out.
8. Corporate social ______ refers to the business' management of the social, environmental and human consequences of its actions.
10. The actions that a business takes to achieve specific goals.