Round 3: Vishakha

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Across
  1. 2. The percentage of customers who cancel a product or service or leave within a specified time period.
  2. 4. Mix, The marketing combination of product, price, promotion and place.
  3. 7. Pricing, Prices are set low for a short period of time to force competitors out of the market.
  4. 8. Matter Expert , A person who has a breadth of experience and knowledge in a particular area, industry or topic.
  5. 13. Tracking data and creating meaningful patterns from it that inform future marketing endeavours.
  6. 14. Marketing, Marketing tool that uses a networking effort to spread a message and create brand awareness. The purpose of this marketing technique is to share the message with friends, family, co-workers and peers.
  7. 16. Funnel, The process by which individuals or companies discover a problem or need, identify potential solutions or vendors, conduct research and make a final purchase decision that addresses that specific need.
  8. 17. An advertising technique in which an advertiser puts an ad in an advertising venue (like Google AdWords or Facebook) and pays that venue each time a visitor clicks on the ad.
Down
  1. 1. Equity, Positive brand recognition.
  2. 3. The starting point from which comparisons are made for analysis, performance improvement, forecasting and strategy creation.
  3. 5. This term can refer to introducing a new customer or client to your services or products or it’s used to describe assimilating a new employee into your organization.
  4. 6. Market, Market that results when products are imported into a country legally but outside the normal channels of distribution.
  5. 7. Pricing, Pricing to buyers with special desires for quality, fashion or image.
  6. 8. Opera, A dramatic TV or radio show that details the lives of a group of characters.
  7. 9. Newspaper having pages half the size of the average broadsheet, typically filled with gossip and sensational stories.
  8. 10. Strategy, An attempt to motivate intermediaries to push the product down to their customers.
  9. 11. Advertising, A type of online advertising in which the ad copy and format adheres to the format of a regular post on the network it's being published on. The purpose is to make ads feel less like ads and more like part of the conversation.
  10. 12. A large outdoor board for displaying advertisements.
  11. 15. A social network for online picture sharing. The service allows users to store photos online and then share them with others through profiles, groups, sets and other methods.