S & E Marketing Ch 15

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Across
  1. 4. An individual hired to build and maintain positive relationships between his or her employer and the public
  2. 7. The person who drives the creative development of the company’s messages about its products
  3. 9. An experienced professional who willingly acts as a role model and provides guidance, encouragement, and training for individuals
  4. 10. Associations for professionals in the same or similar industries formed for the purposes of continuing education and networking
Down
  1. 1. A publication of the Bureau of Labor Statistics that provides an overview of jobs and careers in different fields
  2. 2. Language that relates to a specific area and that makes communication more concise
  3. 3. Associations for students that foster leadership, civic consciousness, career training, and social responsibility
  4. 5. A hands-on learning experience at a real work site
  5. 6. development Meetings, courses, seminars, and networking opportunities that enhance an individual’s knowledge and performance in his or her career area
  6. 8. The process of developing contacts with other individuals, groups, or organizations for the benefit of career development