SALES & CHANNEL MANAGEMENT - GMBA MAY '16 COHORT

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Across
  1. 1. Market Research is not really necessary for the consumer to get information on how to solve his problems
  2. 5. The salesman realised that though he was expensive to get, but if this customer acquiesced to come on board his sales target would be that much closer
  3. 8. The Salesman was happy to see the light even though the tunnel walls were narrowing
  4. 9. The confluence of need recognition and product value in your story is the way to move the consumer to your offering
  5. 10. What was the motive for such elation was what we want to know
  6. 11. Not really an analgesic, but it surely helps reduce the pain from the way to get to realise our stratified goals
  7. 13. Iconic , yes, but was he playing the proper role on the ramp
  8. 15. They can mistake their role as a passive doer when they can actually augment the business further
  9. 16. Even a company like Unilever has people who have spent ages in reducing the risk to the organization
Down
  1. 2. Obtaining one is expensive business, so at an eighth re supply one.
  2. 3. Not wholly loyal, yet he added to both the reach and the sale.
  3. 4. He wondered if his behaviour reflected that he felt conned by the natives as he bought the local handicrafts
  4. 6. Complete and clear enunciation of the product's values helps you get the customer to buy
  5. 7. On a mission surely, but can convert any moment into a situation you should be wary of
  6. 12. Not legally binding, but the Channel Partner was quite vocal as he endorsed the values of the product offering
  7. 14. How you envelop the offer and design it's communication helps you _________ the acquired consumer