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Across
  1. 4. Rectangular selection of multiple cells in a spreadsheet
  2. 6. Excel feature that automatically extends patterns such as dates, formulas, or sequences
  3. 7. Power BI expression language used to create custom KPIs
  4. 8. Visual representation of data using bars or lines
  5. 9. Type of data arranged in chronological order for trend analysis
  6. 10. Cost model where advertisers pay for each ad click
  7. 11. AI-powered assistant in Excel used for insights, summaries, and automation
  8. 12. Practice of promoting products or services using online channels
  9. 13. Paid marketing strategy that places ads on search engine results pages
Down
  1. 1. Process of checking and correcting inconsistencies in datasets
  2. 2. Buyer persona attribute describing age, gender, and income
  3. 3. Technique used to predict future values based on historical business data
  4. 5. Visualization layer in Power BI designed for executive decision-making
  5. 8. A structured marketing effort designed to achieve a specific goal within a defined time period