Section 3.1 Crossword Puzzle

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Across
  1. 3. A large group of undifferentiated customers who might buy a good or service
  2. 8. How a person feels about something
  3. 10. Dividing the market by certain preferences or lifestyle choices
  4. 11. A portion of a market segment that is very narrow and specific
  5. 13. The principles and beliefs that an individual considers important
  6. 15. The remaining take-home pay after costs related to life necessities are paid; money spent on wants
  7. 16. Dividing the market of potential customers by their personal statistics
Down
  1. 1. Segmenting a market based on where customers live
  2. 2. The process of dividing a large market into small to accurately identify a target market
  3. 4. The characteristics of a specific group of people, including their age, gender, income, ethnicity, education level, occupation, marital status, family size, and family life cycle
  4. 5. Data about the preferences or lifestyle choices of a group of people
  5. 6. How frequently a customer uses a good or service and is often classified as light, moderate, or heavy
  6. 7. A detailed description of the typical consumer in a market segment, including geographic, demographic, psychographic, and behavioral characteristics
  7. 9. The take-home pay a person has available to spend, usually for necessities of life including food, clothing, shelter, and transportation
  8. 12. Divides a market based on how a customer interacts with a good or service
  9. 14. Describes a customer's buying relationship with the product
  10. 17. A group of people who were born and lived during the same time period