SEDA - MARKETING PUZZLE

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Across
  1. 2. The fundamental determinant of a person's wants and behaviour
  2. 5. Any paid form of non-personal and promotion of ideas, goods or services by an individual sponsor
  3. 6. A company's structures, policies and corporate culture
  4. 8. A group of firms that offer a product or class of products that ate close substitutes to one another
  5. 10. a company's efforts to inform buyers, communicate, promote and sell its products and service over the internet
  6. 11. A direction or sequence of events that has some momentum and durability
  7. 12. Marketing A manufacturer selling directly to the final customer
  8. 13. Selecting which segments of a population of customers to serve
Down
  1. 1. Is a set of processes of creating, communicating and delivering value
  2. 3. Marketing Building mutually satisfying long-term relationships with key parties in order to earn and retain their business
  3. 4. The effect one person has on another's attitude or purchase probability
  4. 7. Any good, service or idea that is perceived by someone as new
  5. 9. A name, term, sign, symbol or design or a combination of these