SEM 1 Crossword Puzzle

3. includes animation or video and have more complex user interaction
6. ads that display in a new browser window either in the front or behind the current browser window
7. the use of wireless network & cell phone as a means of marketing communication
9. advertising using text based hyper links – All website text is written in HTML language
11. adding interactive elements to standard HTML sites
14. Best method to target specific groups of customers, focus promotional efforts and gain the best results
17. embedding an ad into a web page – known as a click through due to interactive actions where the consumer clicks and is taken to the banner ad’s company website
18. ads from companies that may say “brought to you by"
20. video games containing advertisements
21. companies that pay to advertise on certain websites in order to be affiliated or recognized
22. collection of direct links to predefined web pages stored in your web browser – called favorites in your browser

1. move across a screen or floats above the content
2. assists in providing information or a roadmap to the web
4. embedded in or the entire email is an advertisement
5. recommendation of services like restaurants, retailers, events, etc. in an area
7. information retrieval service w/mobile platforms & phones
8. “Crawl” all over the web and store data about different web sites
10. web-based software solution to create interactive marketing and promotional campaigns through generation of Quick Response (QR) codes – engage with customers with smart phones in real time response
11. Mobile device users must now agree to have their mobile information released
12. smaller banner ad normally used to advertise programs used in creating the site
13. these are still evolving and have not been that successful – can be used to market a virtual store
15. Multimedia Messaging Service
16. groups of pages on the www. devoted to one or several topics
19. exchange of short text messages between fixed line or mobile phones