SEM 3.04

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Across
  1. 3. embedding an ad into a web page - known as a click through due to interactive actions where the consumer clicks and is taken to the banner ad's company website
  2. 6. games on the move - using smart phone games as promotional tools
  3. 8. advertising using text based hyperlinks - All website text is written in HTML language
  4. 9. web-based software solution to create interactive marketing and promotional campaigns through generation of Quick Response (QR) codes
  5. 13. use information about the location of mobile phone users to tailor content to specific locations
  6. 15. (multimedia messaging services) is a standard in mobile messaging that can include not just text, but also sound, images and video.
  7. 17. Ads adding interactive elements to standard HTML sites
  8. 18. these are still evolving and have not been that successful - can be used to market a virtual store
Down
  1. 1. embedded in or the entire email is an advertisement
  2. 2. ads that display in a new browser window either in the front or behind the current browser window
  3. 4. when you exit a website a related website opens - can be very annoying
  4. 5. includes animation or video and have more complex user interaction - Example: ads change when you move your curser over it - a movie sample with streaming video
  5. 7. move across a screen or floats above the content
  6. 10. video games containing advertisements
  7. 11. companies that pay to advertise on certain websites in order to be affiliated or recognized - these are becoming more popular as a subtle way to get your message to the consumer
  8. 12. (short messaging service) exchange of short text messages between fixed line or mobile phones
  9. 14. the use of wireless network & cell phone as a means of marketing communication
  10. 16. smaller banner ad normally used to advertise programs used in creating the site