SEM FINAL REVIEW 2

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Across
  1. 3. Another term for income.
  2. 4. A record company is also called this
  3. 7. Selling television programs to individual stations.
  4. 11. An illegal payment by record companies to radio stations to play particular songs.
  5. 13. The income people have after paying all expenses.
  6. 14. The "L" in OLN.
  7. 15. Products that quickly become popular, but fade away just as fast.
  8. 16. More than 9 million students attend onsite education programs at zoos and ___.
  9. 18. The 2nd stage of the Product Life Cycle.
  10. 20. The integration of recreation based entertainment and education is called ____.
  11. 22. The "P" in NPR (it also broadcasts on the Internet)
  12. 23. Making a sporting event accessible when a fan wants to see it would be define as __ utility.
  13. 24. You can license this . . .
  14. 25. Theaters that sell tickets to the primary market.
Down
  1. 1. The "A" in AFL.
  2. 2. ____ is considered a more mature distribution medium.
  3. 5. This combines education & entertainment in the theaters.
  4. 6. Performing arts included live theater, opera, concerts, and ___.
  5. 8. The person in the commercial supporting a product.
  6. 9. The "C" in NCAA.
  7. 10. A United States celebrity endorsing products in Japan.
  8. 12. The schedule for broadcasting shows on TV.
  9. 13. Grouping common characteristics to form sub-groups of people.
  10. 17. One element of the marketing mix.
  11. 19. Previews of upcoming movies that are shown before the main movie.
  12. 21. The type of marketing focuses on a small target market.
  13. 26. This movie was the highest ticket seller.