SEM PUZZLE Units 1-3

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Across
  1. 4. marketing continues as long as the business operates
  2. 7. social issues, politics, culture, education, business
  3. 9. work, hobbies, social events, vacations, entertainment
  4. 10. personal characteristics that customers share
  5. 13. establishing and communicating the value of products to customers
  6. 14. religion, home, recreation, fashion, food
  7. 15. tangible objects (things that go in a shopping bag)
Down
  1. 1. providing information about products
  2. 2. accessibility of potential customers based on location and means of communication.
  3. 3. marketing must meet the needs of both the business and customer
  4. 5. the grouping of consumers on the basis of a common lifestyle preference and personality type
  5. 6. segmenting consumers based on geography
  6. 8. tasks performed for a fee
  7. 11. marketing involves product development
  8. 12. product place price promotion