SEM PUZZLE Units 1-3

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Across
  1. 3. tasks performed for a fee
  2. 6. marketing must meet the needs of both the business and customer
  3. 8. establishing and communicating the value of products to customers
  4. 11. marketing involves product development
  5. 14. personal characteristics that customers share
  6. 15. marketing continues as long as the business operates
Down
  1. 1. work, hobbies, social events, vacations, entertainment
  2. 2. religion, home, recreation, fashion, food
  3. 4. accessibility of potential customers based on location and means of communication.
  4. 5. the grouping of consumers on the basis of a common lifestyle preference and personality type
  5. 7. social issues, politics, culture, education, business
  6. 9. tangible objects (things that go in a shopping bag)
  7. 10. providing information about products
  8. 12. segmenting consumers based on geography
  9. 13. product place price promotion