SEM PUZZLE Units 1-3

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Across
  1. 2. product place price promotion
  2. 3. marketing continues as long as the business operates
  3. 7. social issues, politics, culture, education, business
  4. 9. how easy it is to find or get information about potential market
  5. 10. providing information about products
  6. 12. the grouping of consumers on the basis of a common lifestyle preference and personality type
  7. 13. work, hobbies, social events, vacations, entertainment
  8. 16. segmenting consumers based on geography
Down
  1. 1. marketing must meet the needs of both the business and customer
  2. 4. tangible objects (things that go in a shopping bag)
  3. 5. marketing involves product development
  4. 6. religion, home, recreation, fashion, food
  5. 8. tasks performed for a fee
  6. 11. accessibility of potential customers based on location and means of communication.
  7. 14. personal characteristics that customers share
  8. 15. establishing and communicating the value of products to customers