SEM PUZZLE Units 1-3

123456789101112131415161718
Across
  1. 2. marketing involves product development
  2. 6. religion, home, recreation, fashion, food
  3. 7. establishing and communicating the value of products to customers
  4. 10. tasks performed for a fee
  5. 11. marketing continues as long as the business operates
  6. 13. strengths, weaknesses, opportunities,
  7. 14. product place price promotion
  8. 16. segmenting consumers based on geography
  9. 17. a system of deciding what is right or wrong in a impartial and reasoned manner
Down
  1. 1. personal characteristics that customers share
  2. 3. providing information about products
  3. 4. social issues, politics, culture, education, business
  4. 5. work, hobbies, social events, vacations, entertainment
  5. 7. the grouping of consumers on the basis of a common lifestyle preference and personality type
  6. 8. accessibility of potential customers based on location and means of communication.
  7. 9. small number of people representing a larger group
  8. 10. marketing must meet the needs of both the business and customer
  9. 12. how easy it is to find or get information about potential market
  10. 15. tangible objects (things that go in a shopping bag)
  11. 18. can be done in person or electronically