SEM PUZZLE Units 1-3

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Across
  1. 1. segmenting consumers based on geography
  2. 5. marketing continues as long as the business operates
  3. 6. the grouping of consumers on the basis of a common lifestyle preference and personality type
  4. 8. personal characteristics that customers share
  5. 11. work, hobbies, social events, vacations, entertainment
  6. 13. providing information about products
  7. 16. can be done in person or electronically
  8. 20. how easy it is to find or get information about potential market
Down
  1. 2. religion, home, recreation, fashion, food
  2. 3. marketing must meet the needs of both the business and customer
  3. 4. establishing and communicating the value of products to customers
  4. 7. accessibility of potential customers based on location and means of communication.
  5. 9. social issues, politics, culture, education, business
  6. 10. strengths, weaknesses, opportunities,
  7. 12. tangible objects (things that go in a shopping bag)
  8. 14. product place price promotion
  9. 15. marketing involves product development
  10. 17. a system of deciding what is right or wrong in a impartial and reasoned manner
  11. 18. small number of people representing a larger group
  12. 19. tasks performed for a fee