SEM Unit 4 Unit Review

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Across
  1. 7. A person who finds jobs for singers, songwriters, musicians, actors, authors, models, professional athletes, screenwriters, and other professionals in various entertainment or sports businesses.
  2. 9. When an athlete, celebrity, or influencer publicly recommends or suggests for consumers to try a product because the public figure uses it themselves.
  3. 10. Awards recognizing outstanding achievements in Broadway Theatre.
  4. 12. The person responsible for creating digital content and increasing engagement on an individual or organization’s social platforms.
  5. 13. Awards recognizing outstanding achievements in the world of sports.
  6. 14. Awards for artistic and technical merit in the television industry.
  7. 15. Direct communication between a seller and a buyer, such as customer service.
  8. 17. Any paid form of presentation of a product by a clear company or brand.
  9. 18. Advertising designed to not look like ads, but instead mimic the look and feel of the platform on which is appears.
  10. 19. Communication of information between a seller and potential or existing customers to influence attitudes and behaviors.
  11. 20. An advertisement strategy in which a company "ambushes" an event / situation to compete for exposure against other brands.
Down
  1. 1. Arm of promotion responsible for maintaining a positive public image for an individual or organization.
  2. 2. Activities that stimulate interest, trial, or purchase of a product by customers.
  3. 3. Any unpaid form of presentation of a product / brand.
  4. 4. What each group within the event triangle may give and take in return.
  5. 5. The various means by which a company’s message is communicated to their target market.
  6. 6. When a brand or company pays for some / all costs involved with an event or a team in return for brand awareness with a target audience.
  7. 7. Awards for artistic and technical merit in the film industry.
  8. 8. An individual with a large social media following who expresses their opinions specific products.
  9. 10. Awards recognizing outstanding achievements in the music industry.
  10. 11. An advertisement strategy in which a company uses surprise, unconventional, and /or creative tactics to promote a product.
  11. 15. A marketing technique where references to specific brands or products are incorporated into another work (such as a movie or TV program) with specific promotional intent.
  12. 16. The shape that is formed by the interaction of the three (3) main participants in an event: the event itself, the sponsors, and the fans.