Semiotics - Terminology

2. type of sign (in C.S. Peirce’s categorisation) that has a direct or causal relationship with its signified.
3. communication that is high on new information and that is highly unpredictable.
5. meanings in a text that are revealed through the receiver’s own personal and cultural experience.
9. to the capacity of a text or part of a text to be read in several different ways. For example, a red rose might communicate love, a fondness for horticulture, a political allegiance or Lancashire.
10. specific, direct or obvious meaning of a sign rather than its associated meanings: those things directly referenced by a sign.
11. culture’s way of conceptualising an abstract topic’: a collection of conceptsbound together by general acceptance and significant in our understanding of particular kinds of experience: a collective connotation.
12. system of representation which reveals (and conceals) social values and the values of those who have most influence in society.

1. communication that is low on new information and which is highly predictable.
4. receivers towards one particular meaning from a range of possible meanings.
6. arbitrary sign that works by the agreement among people as to what it represents.
7. study of signs and how they communicate.
8. sign that works by its similarity to the thing it represents.