SEO Crossword

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Across
  1. 2. An inbound link from one website to another.
  2. 6. Earned, unpaid placements on a search engine results page.
  3. 10. The percentage of visitors who navigate away from a site after viewing only one page.
  4. 11. The practice of increasing a site's visibility and traffic through search engine rankings.
  5. 12. The process of storing and organizing the content that crawlers find.
Down
  1. 1. The process of ‘optimizing’ your online presence to show up and rank higher in relevant local searches.
  2. 3. The page that a search engine displays after a user enters a search query.
  3. 4. A program search engines use to organize and rank web pages.
  4. 5. Words or phrases that a user types into a search engine. (You want to rank for these)
  5. 7. A description of an image in the HTML code
  6. 8. The process by which bots discover new and updated content on the web.
  7. 9. The clickable text in a hyperlink that users see.