Service Market (La Tricia Charles)

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Across
  1. 4. ________ is to promote a product or company by advertising and distinguishing designs.
  2. 5. An ________ set is the set of product choices that you believe are viable options for you to purchase based upon your needs and desires relating to the product
  3. 6. Any activity or benefit that one party can offer to another which is essentially intangible and does not result in the ownership of anything.
  4. 9. An economic principle that describes a consumer's desire and willingness to pay a price for a specific good or service.
  5. 11. A behavior that is the final stage in the consumer decision process when the customer assesses whether they are satisfied or dissatisfied with a purchase
  6. 15. The task of implementing a major change the target market’s perception of the product’s key benefits and features, relative to the offerings of competitive products
  7. 16. ___________ is when there is very little, if any face-to-face contact between customers and the service organization.
  8. 17. An unwanted effects on any of the five senses is known as ___________
  9. 19. _________ Is the tendency of companies, technologies, or philosophies to spread throughout the world.
Down
  1. 1. ___________ marketing is usually things like business cards. You are going to get business cards made to promote your business in general, but you might not have any one group of people in mind that you’re going to market to with them.
  2. 2. when customers and service organizations are interacting throughout the service delivery this is known as ______________.
  3. 3. Service delivery can be viewed as a form of theater. Therefore, firms can view their services as ‘staging’ a ______________ with props and actors.
  4. 6. ___________ system is short for service production system, it shows all the interactions that together make up a typical customer experience in a high contact service.
  5. 7. Recognize and understand the difference between one thing and another.
  6. 8. _________stage consists of the following four steps: (1) awareness of need, (2) information search, (3) evaluation of alternative solutions and suppliers and (4) making a decision.
  7. 10. ______________ is an attitude, like judgment following a purchase act, or a series of consumer product interactions.
  8. 12. is the target market’s perception of the product’s key benefits and features, relative to the offerings of competitive products
  9. 13. _________ is a personal fears and emotions
  10. 14. To providing a relatively narrow product mix for a particular market segment.
  11. 18. The activities of a business associated with buying and selling a product or service, this includes research, advertising, selling and delivering products to people.