Service Marketing Terms

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Across
  1. 1. The environment's impact on the service experience
  2. 6. Value: Customers' evaluation of worth
  3. 10. Improvement: Streamlining services for better results
  4. 13. Pay-per-click online advertising
  5. 16. Marketing: Using email to promote services
  6. 21. Marketing: Engaging customers through experiences
  7. 23. Media Marketing: Using platforms to promote services
  8. 24. Marketing: Promoting products through distribution channels
  9. 25. Service Development: Creating new services
  10. 26. Technology replacing human effort
  11. 28. Service: A service that doesn't involve goods
  12. 29. Seamless integration of multiple marketing channels
  13. 31. Variability in service quality
  14. 32. Programs: Strategies to retain customers
  15. 35. Handling: Process of addressing customer grievances
  16. 38. Quality Measurement: Evaluating the quality of service
  17. 39. Commerce between companies
  18. 42. Feedback: Responses or reactions from customers
  19. 43. Marketing: Focusing on specific customer segments
  20. 44. Satisfaction Measurement: Gauging customer happiness
  21. 45. Management: Handling services and physical spaces
  22. 46. Expectations: Ensuring customer satisfaction
  23. 48. Reality: Immersive experience technology
  24. 49. Marketing: Direct communication with potential customers
  25. 50. Relationship: The bond between a business and its customers
Down
  1. 2. Marketing: Using influencers to promote services
  2. 3. Cannot be touched or felt
  3. 4. Evidence: Tangible elements of a service
  4. 5. Advanced individual tailoring of services
  5. 7. Cannot be stored for future use
  6. 8. Marketing: Promoting services via affiliates
  7. 9. Collaborations between businesses
  8. 11. Customer-driven promotion
  9. 12. Tools for service delivery and innovation
  10. 14. Relations: Managing the image and communication of a brand
  11. 15. Identification: Recognizing service issues
  12. 17. Search Engine Optimization for online visibility
  13. 18. Value is subjective and varies by customer
  14. 19. Ensuring services are available to all
  15. 20. Marketing: Marketing beyond borders
  16. 22. Combining various service components
  17. 27. Tailoring services to individual preferences
  18. 30. Delivery Improvement: Enhancing how services are provided
  19. 33. Marketing: Using content to attract customers
  20. 34. The four marketing mix elements
  21. 36. Marketing: Promoting via mobile devices
  22. 37. Marketing: Marketing for non-commercial entities
  23. 40. Produced and consumed at the same time
  24. 41. Creating a distinctive image or name
  25. 47. Analysis: Identifying service quality discrepancies