Service Marketing

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Across
  1. 1. The center of interest or activity
  2. 3. pressing requirements
  3. 6. process of dividing an entire market up
  4. 8. a contest, race or opposition
  5. 9. the difference between a prospective customer's evaluation of the benefits and costs of one product when compared with others
  6. 11. creates an image for the product based on its intended audience
  7. 12. value or worth
  8. 13. Combined, United or joined
  9. 15. customers cannot taste, smell, touch, see or hear these elements
  10. 18. Individual that buys products or services
  11. 19. an amount that has to be paid or spent to buy or obtain something
Down
  1. 2. an active process
  2. 4. a building or area used for a specified purpose or activity
  3. 5. item offered for sale
  4. 7. the integration and exchange of ideas and goods globally
  5. 10. The action or business of promoting and selling products or services
  6. 11. a series of actions or steps taken
  7. 14. Offered benefits without ownership
  8. 16. take action; do something
  9. 17. States of felt deprivation for basic items