Service Marketing

3. something that is experienced and cannot be touched or preserved
5. internal standards that customers use to judge the quality of a service experience
7. capable of being touched, held, or preserved in physical form overtime
8. A detailed analysis will typically give a business a good sense of its basic competencies and focuses on factors within the domain
10. the core product (a good or a service) plus all supplementary elements that add value for customers
11. a particular method of operations or series of actions, typically involving steps that need to occur in a defined sequence
12. have a desire to possess or do (something) wish for
14. the organization has various challenges, constraints etc
16. How efficiently service inputs are transformed into outputs
17. Customers long-term, cognitive evaluations of a firm's service delivery
18. subconscious, deeply felt desires that often concern long-term existence and identify issues
19. A visual representation of the steps involved in delivering service to customers
20. tailoring service characteristics to meet each customer's specific needs and preferences

1. Monetary loss, unexpected costs
2. A study of the population
4. physical objects or devices that provide benefits for customers through ownership or use
6. reducing variation in service operations and delivery
9. How others think or react
13. deals with size composition, location & trends
15. the core output