Share the Promise

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Across
  1. 3. culture: The values and ideals that an organization encourages among its employees; also called organizational culture
  2. 4. A phrase that is easy to remember
  3. 7. point: Any interaction between a business and a customer or a potential customer
  4. 8. awareness: The extent to which customers or potential customers are familiar with a brand
  5. 10. culture: The values and ideals that an organization encourages among its employees; also called corporate culture
  6. 11. loyalty: Customers’ allegiance to a particular brand
  7. 13. personality: The projection of a brand that encompasses its values and emotional connections with consumers
  8. 14. Genuine; sincere; not fake
Down
  1. 1. Any nonpersonal presentation of ideas, goods, or services that is not paid for by the company or individual that benefits from or is harmed by it
  2. 2. Any paid form of nonpersonal presentation of ideas, goods or services
  3. 5. marketing: Promotion and publicity for a business provided by customers who tell others of their satisfaction with the business
  4. 6. Believable
  5. 8. All the combined impressions and experiences associated with a particular company, good, or service
  6. 9. A distinctive symbol, design, or group of letters
  7. 11. The ongoing decision-making process about the use of brands
  8. 12. promise: A business's (typically unspoken) agreement with customers that it will provide them with a unique benefit and consistently meet their expectations