Singapore Airlines: Flying High on Service Excellence

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Across
  1. 2. SIA’s unique blend of differentiation and cost-efficiency.
  2. 5. SIA’s core differentiating factor and business philosophy.
  3. 7. Singapore’s airport hub where SIA operates
  4. 10. The program that rewards repeat SIA customers.
  5. 11. Young, efficient ______ ensures safety and reliability.
  6. 12. Strategy focused on unique customer value, not price.
Down
  1. 1. SIA’s brand symbol representing warmth and care.
  2. 3. Aircraft manufacturer with long-term SIA contracts.
  3. 4. Porter’s tool that analyses primary and support activities.
  4. 6. Constant development that keeps SIA ahead of competitors.
  5. 8. The theorist whose generic strategy SIA follows
  6. 9. Emotional connection built through premium experiences