SM/E Chapter 1-8

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Across
  1. 2. athlete/a person who does not get paid to play a sport.
  2. 3. Sports/Sports that involve nontraditional, daring methods of athletic competition.
  3. 4. Product/a non-physical service such as tennis lessons,personal training, or sports camps.
  4. 5. free mention of a product or company in the media.
  5. 8. Promotion/a short-term incentive to get consumers interested in buying a product.
  6. 10. Research/original research conducted for a specific marketing situation.
  7. 13. Products/physical goods that offer benefits to the consumer.
  8. 14. of products.
  9. 15. lack of basic necessities such as food, clothing, or shelter.
Down
  1. 1. defined as the process of developing, promoting, and distributing products, or goods and services,to satisfy customers' needs and wants
  2. 5. Item/specific model or size of a product.
  3. 6. Equity/the value a brand has beyond its actual functional benefits.
  4. 7. who use products.
  5. 9. value placed on goods or services being exchanged.
  6. 11. study the counts everyone in the research population.
  7. 12. name,word or words,symbol, or design that identifies an organization and its products.