SMFB - FINAL EXAM STUDY GUIDE

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Across
  1. 2. element of a successful campaign launch - ensure launch strategies support campaign objectives
  2. 3. the values, beliefs, lifestyle of target audience
  3. 5. WHAT DAY SHOULD A SALES ANNOUNCEMENT BE POSTED?
  4. 7. specific, measurable, achievable, relevant, time-bound is a __ goal
  5. 11. element of a successful campaign launch - determine optimal posting schedule
  6. 13. compelling visuals and engaging captions
  7. 15. element of a successful campaign launch - choose the right moment
  8. 17. the process of examining and interpreting comments or suggestions to improve content
  9. 18. POST THAT BUILDS TRUST AND AUTHENTICITY
  10. 21. ENGAGEMENT RATE IS USED TO IMPROVE
  11. 22. KPI USED TO MEARSURE THE EFFECTIVENESS OF A POST AIMED AT INCREASING BRAND ENGAGEMENT
  12. 25. Necessary after seeing the likes, comments, and shares from posts
  13. 26. key elements of a successful campaign launch
  14. 27. POST TO INCREASE BRAND AWARENESS
  15. 28. type of post that entertains the audience
Down
  1. 1. the percentage of users who took a desired action after engaging with the campaign
  2. 4. TO INCREASE WEBSITE TRAFFIC
  3. 6. the age, gender,income of target audience
  4. 8. the __ growth rate measures the rate at which a brand's viewers are growing over a specific period
  5. 9. INCREASE CUSTOMER INTERACTIONS
  6. 10. MOTIVATIONAL MONDAY POST IS POSTED ON WHAT DAY?
  7. 12. POST THAT ECOURAGES INTERACTION AND COMMENTS
  8. 14. encourages followers to participate in an event
  9. 16. DRIVES SALES CONVERSIONS
  10. 19. __ audience focuses on age range and interests, hobbies, and values
  11. 20. TO DRIVE TRAFFIC TO A WEBSITE
  12. 23. UNIQUE USERS WHO HAVE SEEN YOUR CONTENT AT LEAST ONCE IS KNOWN AS
  13. 24. USER-GENERATED CONTENT SHOWCASE POSTED ON WHAT DAY?