Social media, apps and video games unit

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Across
  1. 2. The process used to optimize a website's technical configuration, content relevance and link popularity so its pages can become easily findable, more relevant and popular towards user search queries, and as a consequence, search engines rank them better.
  2. 6. The practice of obtaining information or input into a task or project by enlisting the services of a large number of people, either paid or unpaid, typically via the internet
  3. 8. The specific group of people desired by various groups (like companies, influencers, politicians, etc.) want to reach with their marketing message.
  4. 11. A psychological phenomenon where people assume the actions of others in an attempt to reflect correct behavior for a given situation. In essence, it’s the notion that, since others are doing it, I should be doing it, too.
  5. 12. The use of electronic communication to bully a person, typically by sending messages of an intimidating or threatening nature.
  6. 18. This represents how many people looked at one’s post. This information can be used to measure how large one’s audience is since it counts individual users.
  7. 20. The use of social media networks to manage and grow an organization’s message and online presence. As a digital marketing strategy, social media optimization can be used to increase awareness of new products and services, connect with customers, and mitigate potential damaging news.
Down
  1. 1. Filtering through all the interesting content across the web and sharing the best news, articles, videos and infographics on one’s social channels
  2. 3. Someone who supports one’s brand on social media. They often offer video testimonials and share them to create peer marketing opportunities to the people, group, or company that they support.
  3. 4. This is how one’s communication style reflects on their brand. It is important to consider making one’s brand voice distinct to stand out from competitors.
  4. 5. Any marketing methods conducted through electronic devices which utilize some form of a computer. Unlike other marketing strategies, digital marketing provides two-way communication between businesses and prospective customers.
  5. 7. An internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher when the ad is clicked.
  6. 9. A user on social media who has established credibility in a specific industry.
  7. 10. A marketing strategy that leverages a business’ employees' networks to increase brand awareness and their branded content's organic reach.
  8. 13. A set of tools designed to streamline and simplify some of the most time-consuming responsibilities of the modern marketing and sales roles. Good automation tools help businesses identify their audience, design the right content, and automatically trigger actions based on schedules and customer behavior.
  9. 14. The extent to which consumers are familiar with the distinctive qualities or image of a particular brand of goods or services.
  10. 15. A business methodology that attracts customers by creating valuable content and experiences tailored to them
  11. 16. The number of times one’s content is displayed, no matter if it was clicked or not
  12. 17. A person who has subscribed to receive updates from a specific user on a social media platform including Facebook and Twitter.
  13. 19. The process of luring someone into a relationship by means of a fictional online persona