Social Media Marketing

1. is critical to the success of all marketing efforts and social media can provide an expansive background to capture customer interests, likes and dislikes, and general attitudes towards products
4. also known as market research, is the process of gathering qualitative and quantitative data about consumers’ needs and wants
5. defines customers’ wants and needs and delivers products to fulfill those needs
6. a method of selling that involves analyzing customer wants and needs and aiming to fulfill them better than competitors
9. harnesses digital communication to execute the foundation of marketing, which is the process or technique of promoting, selling, and distributing a product
10. is a form of digital communication through which users create online communities to share content and information
12. include strategies such as advertising, sales, markdowns, and personal selling

2. is the single most significant contrast between SMM and traditional marketing. SMM makes the customer central to the engagement by including them in the dialogue
3. represents the path products take to reach end-users
5. is considering how marketing will be funded. Financing tasks include sourcing the necessary capital to produce, market, and sell goods, services, or ideas
7. are the goods and services a business produces to satisfy customers’ wants or needs
8. focuses on distribution and involves making decisions about how, when, and where products will travel from producers to customers
11. of a product is the amount of money expected in payment for a good or service