Social Media Marketing

4. A tool used to filter or categorize posts on social media so that users interested in specific topics or events can easily find relevant content
5. A social media user who has established a large engaged audience and can influence the purchasing decisions or opinions of their followers
7. The strategy of maximizing user interaction across different platforms by tailoring content to fit the specific slant or audience of each social media channel
8. A cooperative, customer-oriented approach to communication that leverages virtual word-of-mouth and the exchange of experiences
9. A Pinterest-specific business tool that allows for the inclusion of extra data like price availability and location directly on a saved image

1. The social phenomenon where consumers share their experiences with a brand with others a process greatly expanded by digital communication
2. Content created and shared by consumers rather than the brand itself often used to show how a product fits into everyday life
3. A technique used to engage potential consumers by having them submit ideas such as new flavors or designs for a chance to win prizes or see their idea produced
6. Photos or videos such as those on Snapchat or Instagram Stories that are temporary and typically vanish after 24 hours
10. A gathering of people who have an interest in a company’s products or services and interact based on trust and shared knowledge