Sports and Entertainment Marketing Vocabulary

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Across
  1. 6. A goal which can be felt but not directly measured
  2. 7. Represents benefits of sponsors and advertisers for being involved in an event
  3. 10. of Sports Marketing principles used to market a team, individual, or event
  4. 11. Segmentation based on Rate of Use
  5. 14. An individual that supplies a product or service
  6. 15. Promotional budgeting using a set percent of gross sales
  7. 16. The combination of promotional efforts for a business
  8. 21. One-way mass communications paid for by an identified sponsor
  9. 24. A sponsor who has paid for the most exposure and is most promoted during an event or at a property
  10. 25. Seperating consumers into smaller groups
  11. 27. A relatively small market with specialized needs
  12. 28. The practice by which a rival company attempts to associate its products with an event that already has official sponsors
  13. 29. Company which sells merchandise to the end user
  14. 31. A measurable and tangible goal
  15. 33. Method of distribution for a promotional message
  16. 35. Segmentation based on personal interest and activities
  17. 37. An individual that uses a product of service
  18. 38. Using the appeal of an event to market a product and other forms of communication to distribute information about products, services, images, and ideas to achieve a desired outcome
  19. 39. A company with a popular "official" logo
  20. 40. Building a good image in the community: community involvement and good will
  21. 43. The process of developing, pricing, promoting, and distributing products to satisfy customers' needs and wants
  22. 44. Increasing a sponsorship with additional marketing efforts
  23. 45. Authorized use of a brand, brand name, brand mark, trademark or trade name
  24. 47. Events that supplement and surround the pre-defined core sports event
  25. 49. Promotional budgeting which funds a specific goal
  26. 50. Retailer focused promotion aimed at increasing short term sales goals
Down
  1. 1. Transaction between a producer and consumer
  2. 2. All individuals at or exposed to an event
  3. 3. The importance worth or usefulness of something
  4. 4. A corporate entity which is involved with a sports property in order to gain exposure and promote their products
  5. 5. Area in which sponsorships are classified
  6. 8. License purchased by a ticket holder which entitles that person to buy that seats tickets
  7. 9. Marketing item of value; such as a league, team, coach, or player
  8. 12. A source of diversion engaged in for pleasure
  9. 13. A company's identifying mark or logo
  10. 17. A company's efforts at developing a personality and image
  11. 18. The physical surroundings of a venue that impact spectators' desire to stay and return to the venue
  12. 19. A company with a license to reproduce and official brand mark
  13. 20. and event, performance, or activity designed to entertain
  14. 22. Analysis or study undertaken by an organization to identify its internal Strengths and Weaknesses, as well as its external Opportunities and Threats
  15. 23. Non-paid, news-style mass communications about a product or company
  16. 26. Evaluation of a sponsorship to determine if it would work
  17. 30. Interactive and interpersonal promotions meant to develop relationships and increase customer satisfaction
  18. 32. Promotional budgeting based upon "What I can afford"
  19. 34. Segmentation based on measurable statistics
  20. 36. A drawback of sponsorship where sponsors blend in with all the other promotions delivered at an event
  21. 41. The state of being useful, profitable, or beneficial
  22. 42. schedule Organizes promotional message delivery
  23. 46. The application of marketing principles to sports and non-sports products through sports
  24. 48. An individual that makes a purchase