Sports and Entertainment Marketing

2. Preventing, reducing, or lessening the negative impacts of risk by using avoidance, risk insurance,risk transfer, and/or risk retention
7. Divides the market into physical locations
8. focuses on characteristics that cannot be physically measured such as values, interests, and lifestyle
13. Determined by the multiplier effect, meaning the portion of the money spent by visitors on local goods and services that is turn spent locally by employers and employees
14. Study of the relationships between individual consumers and producers

1. divides the market based on information such as age, income, gender, ethnic background, education, and marital status
3. The planning and executing the conception, pricing, promotion, and distribution, of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives
4. Describes the way to make customers aware of products and encourage
5. Distribution involves the locations and methods used to make products available to customers
6. Study of the economics of the society
8. The amount of money remaining from revenues after all expenses are paid
9. A strategy to offset business risks
10. Amount that customers pay for products, goods, or services
11. Group of customers with shared needs and wants that is separated from the total market, on which the business will focus its efforts
12. Whatever a business offers to customers to satisfy needs and wants