Sports Management

12345678910
Across
  1. 2. trade character in a form of a costumed character
  2. 5. process of changing the public image of a business
  3. 6. system of deciding what is right or wrong in a reasoned and impartial manner
  4. 8. rebranding is done when a company sees an opportunity for growth
  5. 9. manufacturer brand
  6. 10. name,term,design, and symbol that identifies a business
Down
  1. 1. usually has human characteristics and will serve as a visual image of the brand
  2. 3. slogan that has been set to music
  3. 4. attempt to change the perception of the brand or the product in the minds of the customer
  4. 7. store brand