Sports Marketing

1. A company's identifying mark or logo
4. The physical surroundings of a venue that impact spectators' desire to stay and return to the venue
6. Marketing item of value; such as a league, team, coach, or player
8. Segmentation based on measurable statistics
10. An individual that uses a product or service
12. A source of diversion engaged in for pleasure
15. Simultaneous production & consumption of sports events at a venue
17. A company's efforts at developing a personality and image
18. A corporate entity which is involved with a sports property in order to gain exposure and promote their products
19. Marketing Principles used to market a team

2. All individuals at or exposed to an event
3. Marketing of a non-sports product during a sporting event
5. Intermediary that markets talent and determines an athlete's worth in a market
7. Segmentation based on personal interest and activities
9. Authorized use of a brand, brand name, brand mark, trademark or trade name
11. athlete which is NOT monetarily paid
13. Segmentation based on Rate of use
14. Segment Separating consumers into smaller groups
16. Seating typically purchased/leased by corporations and used for business meetings & entertainment
18. Organization that markets an event