Sports Marketing

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Across
  1. 2. - An individual that uses a product or service
  2. 3. - Segmentation based on the rate of use
  3. 4. Tickets purchased for a block of games during a season; typically better quality seats
  4. 5. - Promotional budgeting which funds a specific goal
  5. 7. - A company with a license to reproduce and official brand mark
  6. 9. - Non-paid, news-style mass communications about a product or company
  7. 10. - Area in which sponsorships are classified
  8. 13. - An athlete or entertainer who is monetarily paid for performance
  9. 17. - A goal which can be " felt" but not directly measured
  10. 18. - Total Money from ticket sales for an event
  11. 22. - One-way mass communications paid for by an identified sponsor
  12. 24. - Company which sells merchandise to the end user
  13. 26. - Transaction between a producer and consumer
  14. 30. - Separating consumers into smaller groups
  15. 32. - Intermediary that markets talent and determines and athlete's worth in a market
  16. 35. - An individual that supplies a producer and consumers
  17. 37. - Promotional budgeting using a set percent of gross sales
  18. 40. - An athlete or entertainer who is monetarily paid for performance
  19. 45. - A source of diversion engaged in for pleasure
  20. 46. - Segmentation based on personal interest and activities
  21. 47. - Segmentation based on area , region and culture
  22. 48. - The application of marketing principles to sports and non-sports products through sports
  23. 49. - A measurable and tangible goal
Down
  1. 1. - Using the appeal of an event to market a product
  2. 6. - Increasing a sponsorship with additional marketing efforts
  3. 8. - All individuals at or exposed to an event
  4. 11. - Evaluation of a sponsorship to determine "if it would work"
  5. 12. - The process of developing , pricing,promoting,and distributing products to satisfy customers needs and wants
  6. 14. - an event,performance,or activity designed to entertain
  7. 15. Marketing of a non-sport products during a sporting event
  8. 16. - Promotional budgeting based upon " What can i afford"
  9. 19. - Building a good image in the community: community involvement and good will
  10. 20. Retailer focused promotion aimed at increasing short term sales goals
  11. 21. - The combination of promotion la efforts for a business
  12. 23. - Marketing item of values; such as a league, team, coach or player
  13. 24. - A payment of material that has been copyrighted, or legally declared as belonging to the creator
  14. 25. - A company's identifying mark or logo
  15. 27. - Promotional budgeting by "follow the market leader"
  16. 28. - Segmentation based on measurable statistics
  17. 29. - Marketing principles used to market a team,individual, or event
  18. 31. - A company with a popular official logo
  19. 33. Method of distribution for a promotional message
  20. 34. - A company's effort at developing a personality and image
  21. 36. - A relatively small market with specialized needs
  22. 38. - A corporate entity which is involved with a sports property in order to gain exposure and promote their products
  23. 39. - An individual that makes a purchase
  24. 41. - The importance worth or usefulness of something
  25. 42. - Organizes promotional message delivery
  26. 43. - The state of beings useful, profitable, or beneficial
  27. 44. - Events that supplement and surround the pre-defined core sports event