Sports Marketing

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Across
  1. 4. - An individual that uses a product or service
  2. 6. - Transaction between a producer and consumer
  3. 7. - Intermediary that markets talent and determines and athlete's worth in a market
  4. 8. - A source of diversion engaged in for pleasure
  5. 10. - The process of developing , pricing,promoting,and distributing products to satisfy customers needs and wants
  6. 16. Marketing of a non-sport products during a sporting event
  7. 21. - A company's identifying mark or logo
  8. 22. - An individual that makes a purchase
  9. 24. - Increasing a sponsorship with additional marketing efforts
  10. 27. - Marketing item of values; such as a league, team, coach or player
  11. 31. - A corporate entity which is involved with a sports property in order to gain exposure and promote their products
  12. 33. - A relatively small market with specialized needs
  13. 35. - Events that supplement and surround the pre-defined core sports event
  14. 37. - A company with a popular official logo
  15. 38. - Evaluation of a sponsorship to determine "if it would work"
  16. 40. - The application of marketing principles to sports and non-sports products through sports
  17. 41. - A payment of material that has been copyrighted, or legally declared as belonging to the creator
  18. 42. - Promotional budgeting based upon " What can i afford"
  19. 44. - Area in which sponsorships are classified
  20. 47. - Promotional budgeting which funds a specific goal
  21. 48. - Non-paid, news-style mass communications about a product or company
  22. 49. - Building a good image in the community: community involvement and good will
Down
  1. 1. - The combination of promotion la efforts for a business
  2. 2. - Promotional budgeting by "follow the market leader"
  3. 3. - Segmentation based on personal interest and activities
  4. 5. - Segmentation based on measurable statistics
  5. 9. - A measurable and tangible goal
  6. 11. - The state of beings useful, profitable, or beneficial
  7. 12. - Total Money from ticket sales for an event
  8. 13. - Segmentation based on area , region and culture
  9. 14. - The importance worth or usefulness of something
  10. 15. - A goal which can be " felt" but not directly measured
  11. 16. - Marketing principles used to market a team,individual, or event
  12. 17. - An athlete or entertainer who is monetarily paid for performance
  13. 18. - Separating consumers into smaller groups
  14. 19. - An athlete or entertainer who is monetarily paid for performance
  15. 20. - All individuals at or exposed to an event
  16. 23. - A company with a license to reproduce and official brand mark
  17. 25. - Using the appeal of an event to market a product
  18. 26. - Company which sells merchandise to the end user
  19. 28. Tickets purchased for a block of games during a season; typically better quality seats
  20. 29. - Promotional budgeting using a set percent of gross sales
  21. 30. Method of distribution for a promotional message
  22. 32. Retailer focused promotion aimed at increasing short term sales goals
  23. 34. - An individual that supplies a producer and consumers
  24. 36. - an event,performance,or activity designed to entertain
  25. 39. - A company's effort at developing a personality and image
  26. 43. - One-way mass communications paid for by an identified sponsor
  27. 45. - Organizes promotional message delivery
  28. 46. - Segmentation based on the rate of use