Sports Marketing

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Across
  1. 3. seating purchased by corporations and used for business meetings/ent.
  2. 4. evaluation of a sponsorship to determine "if it would work"
  3. 8. the importance worth or usefulness of something
  4. 9. the physical surroundings of a venue that impact spectators' desire to stay and return to the venue
  5. 10. intermediary that markets talent and determines an athlete's worth in a market
  6. 14. an individual that supplies a product or service
  7. 15. promotional budgeting which funds a specific goal
  8. 17. segmentation based on measurable statistics
  9. 20. a company's efforts at developing a personality and image
  10. 24. a payment for material that has been copyrighted
  11. 26. marketing principles used to market a team, individual, or event
  12. 27. non-paid, news-style mass communications about a product or company
  13. 28. an individual that uses a product or service
  14. 29. a relatively small market with specialized needs
  15. 30. transaction between a producer and consumer
  16. 31. all individuals at or exposed to an event
  17. 33. represents benefits of sponsors and advertisers for being involve in an event
  18. 36. segmentation based on area, region, or climate
  19. 39. an athlete or entertainer who is not monetarily paid for performance
  20. 41. authorized use of a brand, brand name, brand mark, trademark or trade name
  21. 42. the application of marketing principles to sports and non-sports products through the years
  22. 44. a drawback of sponsorship where sponsors blend in with all the other promotions delivered at an event
  23. 47. entertainer who is monetarily paid for performance
  24. 48. a company's identifying mark or log
  25. 49. separating consumers into smaller groups
  26. 50. area in which sponsorships are classified
Down
  1. 1. segmentation based on rate of use
  2. 2. promotional budgeting by "follow the market leader"
  3. 5. increasing a sponsorship with additional marketing efforts
  4. 6. the state of being useful, profitable, or beneficial
  5. 7. marketing item of value
  6. 11. an event, performance, or activity designed to entertain
  7. 12. a measurable and tangible goal
  8. 13. segmentation based on personal interest and activities
  9. 16. a sponsorship where only one partner is promoted or allowed promotional opportunities
  10. 18. the difference between the selling price of a good/service and the cost of producing it
  11. 19. one way mass communications paid for by an identified sponsor
  12. 21. using appeals an event to market a product
  13. 22. marketing of a non-sports product during a sporting event
  14. 23. an individual that makes a purpose
  15. 25. the process of developing, pricing, promoting, and distributing products to satisfy customers' needs and wants
  16. 26. method of distribution for a promotional message
  17. 32. a company with a popular "official" logo
  18. 34. a source of diversion engaged in for pleasure
  19. 35. tickets purchased for a block of games during a season
  20. 37. a corporate entity which is involved with a sports property in order to gain exposure and promote their products
  21. 38. a company with a license to reproduce an official brand mark
  22. 40. using advertising and other forms of communication to distribute
  23. 43. the practice by which a rival company attempts to associate its products with an event that already has official sponsors
  24. 45. a goal which can be felt but not directly measured.
  25. 46. company which sells merchandise to the end user