Sports Marketing

5. the value
6. Determining the best way to get a company’s products or services to customers
8. A company must budget for its marketing activities and for providing customers with assistance in paying for the company’s products and services
9. Designing, developing, maintaining, improving, and acquiring products or services to meet customers' needs
12. who a business is trying to sell to
13. Any direct and personal communication with customers to assess and satisfy their needs
14. Shared characteristics of a group
15. where, and how
16. monitoring needs and trends
19. the what
21. Influencing how people choose to spend their time and money on entertainment
22. focus on characteristics that can’t be measured physically
23. Using advertising and other forms of communication to distribute information about products and services to achieve the desired outcome
26. who is buying, and how much is spent
28. Based on segmentation focus on a customer's attitude toward products and services

1. Gathering and using information about customers to improve business decision making
2. The rate at which companies produce goods or services concerning the number of materials and number of employees utilized
3. Ways to make customers aware, and encourage them to buy
4. A group of customers within a larger market who share one or more characteristics
7. The minimum sales required to cover all of the expenses of organizing, Promoting, and running an event.
10. an attempt to appeal to a general group of consumers
11. number of times per ad, game, or show that a product is associated with a team
17. The % of total sales of a product or service that a company expects to capture concerning its competitors
18. sports to market products
20. The number of viewers the programming attracted
24. The process of establishing and communicating the value or costs of goods and services
25. the 4 P's
27. can be segmented in many ways