Sports Marketing Fall Final SG

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Across
  1. 2. When a company uses one of its established brand names on a new product
  2. 4. Lifestyle, attitudes, personality
  3. 6. The portion of the market the company has claim over
  4. 8. Exclusive right granted for an invention
  5. 9. There are this many sporting categories
  6. 10. Demand for a product that is not affected by change in price
  7. 11. Age, gender, income level
  8. 14. Fictional animate object that is used to promote a product i.e. tony the tiger
  9. 18. Blending of advertising, sales promotion, publicity, and personal selling
  10. 21. Breaking up a market into small sections
  11. 23. Laws protecting intellectual property from unauthorized copying
  12. 25. The value of money placed on a good or service
  13. 26. Quantity of product a consumer is willing and able to buy at given price
Down
  1. 1. Athletes or celebrities using and giving testimonials about a product or service
  2. 3. Occurs when competitors agree on certain prices for their products
  3. 5. Name or symbol used by a company to identify its products
  4. 7. Underwriting an event for the purpose of gaining positive association for the brand with the event
  5. 8. Amount of money charged or the sum of value to a customer
  6. 12. Demand for a product that is affected by price
  7. 13. Setting high prices and reducing them over time
  8. 15. A similar business within a similar industry
  9. 16. Karl only buying starbucks coffee and no others
  10. 17. Gucci and Coach are examples of this type of branding
  11. 19. Four P's
  12. 20. How a customer is told about a product via campaigns and special offers
  13. 22. Symbols, words, or phrases that are protected and cannot be used by other companies
  14. 23. Setting prices based on the costs for producing and selling the product at a fair rate
  15. 24. market Individual at whom a business's marketing strategies are aimed