Sports Marketing - Final Review 1

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Across
  1. 1. statistical data relating to the population and particular groups within it
  2. 3. dividing a market into smaller groups based on shared characteristics
  3. 4. What is the 5th P?
  4. 7. where consumers are from
  5. 8. Adding a note of thanks in the packaging is an example of which element in the marketing mix
  6. 9. the assembled spectators or listeners at a public event, such as a play, movie, concert, or meeting.
  7. 10. the segment that includes hobbies and interests is...
  8. 12. the legal representative of an athlete or celebrity
  9. 13. where you sell your items in the store is an example of which part of the marketing mix
  10. 14. which function focuses on convincing consumers to make a purchase?
Down
  1. 2. which function focuses on communicating with customers/consumers?
  2. 5. the person who uses the product
  3. 6. how a person acts
  4. 8. marketers will use promotion to: inform, remind/entertain, and __________
  5. 11. According to the marketing concept, there are three ways to maximize profit: increase _______, satisfy customer's wants/needs.