Sports Marketing Puzzle

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Across
  1. 2. - "Occasion or happening"
  2. 3. - "Offering provided to customers"
  3. 5. - "Short-lived trend"
  4. 7. - "Main symbol of a brand"
  5. 8. "Non-branded, general product"
  6. 13. - "Location or position"
  7. 15. Character - "Personified figure representing a brand"
  8. 16. - "End user of a product"
  9. 19. "Brand with a long history"
  10. 21. "Chosen brand over others"
  11. 22. - "Stage when a product is widely accepted"
  12. 23. - "Catchphrase associated with a brand"
  13. 25. - "Positive or desirable quality"
Down
  1. 1. "Strong demand for a particular brand"
  2. 2. "Product with lasting appeal"
  3. 4. - "Exit or way out"
  4. 6. "Stage when a product's popularity decreases"
  5. 9. - "Activity to increase sales or awareness"
  6. 10. - "Location for an event"
  7. 11. - "Entry or entrance"
  8. 12. - "Beginning phase of a product's life cycle"
  9. 14. - "Person purchasing goods or services"
  10. 17. "Phase of increasing market share"
  11. 18. - "Mental concept or thought"
  12. 20. "Strong allegiance to a particular brand"
  13. 24. "Distinctive identity of a product"